Bridgestone enters South African agricultural tyres market

ByThomas L. Elston

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Bridgestone has introduced its array of extremely-high-efficiency tyres made for South Africa’s demanding agricultural sector. Willie Stander, Agriculture Supervisor at Bridgestone Southern Africa, suggests that the new agriculture range is in line with Bridgestone’s emphasis on supplying options for focused field sectors.

“Bridgestone entered the agricultural sector in Europe as significantly back again as 2013. Backed up by Bridgestone’s normal higher-quality study and improvement (R&D), the Bridgestone agriculture selection has acquired a significant share of the marketplace serving the more substantial, most powerful agricultural autos and machines,” he says.

“Bringing this manufacturer into the South African agricultural sector will make fantastic sense offered the reality that our farmers are renowned for adopting the most recent and greatest technologies to improve their profitability. South African farmers acquire considerably significantly less protection and financial assist than lots of competitor nations, so their achievement is because of in no small part to their potential to use engineering to triumph over the challenges of farming under hard disorders.”

Bridgestone’s Firestone model has been lively in the agricultural sector for a quantity of several years. The introduction of the Bridgestone brand name widens the company’s option offering to get in the top conclude of the market. Bridgestone agriculture tyres will be supported locally by the set up guidance team, with a full variety of instruction, products clinics and on-internet site item assessment as wanted by prospects.

Bridgestone is renowned for its dedication to R&D, investing substantially for every yr on staying ahead of the technologies curve. In 2019, it announced the generation of Bridgestone Innovation Park in Japan, which aims to expand the company’s current R&D capabilities. The new Bridgestone agriculture tyre variety advantages enormously from this R&D.

Bridgestone’s launch giving in South Africa comprises of the VT-blend, VT-Tractor, and VX-Tractor.

The flagship of Bridgestone’s agriculture variety, the VT-Tractor radial tyre, is developed for the most innovative, significant, and advanced machines. It contributes to lower fuel usage thanks to its skill to do the job at reduced pressures, even when working less than bigger masses. The VF technological innovation (Pretty Superior Flexion) in this product also supports decrease pressures, which leads to improved traction and an enhanced footprint, reducing soil compaction.

Its sister solution, the VT-Merge radial tyre also is made up of VF and IF engineering. It is developed to offer higher efficiency in the course of the active harvest period of time. It is really tough and can have heavier hundreds and has a bigger footprint for lessen soil compaction and fantastic traction.

The VX-Tractor tyre delivers improved longevity thanks to its sturdy casing, greater lug quantity, and increased have on resistant compound. This merchandise is intended to supply longer don everyday living on road and field.

Around time, the company will grow the selection on provide in line with industry desire.

“The Bridgestone agriculture tyre vary provides methods to quite a few important difficulties experiencing South Africa’s farming local community,” Stander concludes. “We are self-assured that South African farmers will respond positively to the rewards our technological improvements, and excellent assist available to them over the extended phrase.”

Issued by The Riverbed Company on behalf of Bridgestone Southern Africa


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