NEW YORK–(Business enterprise WIRE)–dentsu global ( has appointed two senior leaders to its Global Google Technologies exercise Alex Langshur will be the practice lead, with Seth Hammac appointed the apply progress direct. Collectively, Langshur and Hammac will push husband or wife associations, development chances, and built-in marketing and advertising and promotion technological know-how options for purchasers.

In his position, Langshur will set the international system for how dentsu partners with Google and aim on the enlargement of dentsu’s group of Google Advertising Platform (GMP) and Google Cloud Platform (GCP) experts. Langshur assumes this new function following over a decade of leadership as founder and co-CEO of Cardinal Path, a Merkle Business. During his tenure, Langshur grew the enterprise to be just one of the major resellers of Analytics 360 in North America. The world wide web analytics, look for optimization, and advertising consulting agency has been a Google associate for over 16 a long time and is a Google Marketing and advertising System reseller.

“As an marketplace veteran, I’m honored to be appointed the World Google Know-how practice guide. Cardinal Path has a extended historical past as a Google husband or wife, and I’m enthusiastic to combine the tested strategies from Cardinal Path across Merkle and dentsu’s strong network of brands,” claimed Langshur. “I’m seeking forward to rising this finest-in-class crew of Google specialists who will assist drive partnership associations and methods.”

Hammac delivers to Merkle and dentsu a observe file of electronic advertising and marketing expertise across organizations, publishers, startups, and huge organizations. He has helped both of those tiny and huge companies navigate the complex electronic landscape and how to acquire management of their consumer data. Prior to signing up for Merkle, Hammac worked for Deloitte, foremost gross sales, company growth, and go-to-market place pursuits for the Google alliance.

“The dentsu and Google partnership brings alongside one another the electrical power of Google’s media and technology with the insights and consumer knowledge of dentsu, enabling us to enable purchasers navigate the electronic disruption in today’s market,” stated Hammac. “I’m enthusiastic to be part of the Merkle and dentsu groups and to support develop our Google exercise globally.”

Highlights of dentsu’s growing Google Technological know-how observe contain:

  • #1 reseller of Analytics 360 in North The us
  • $5 billion in world-wide media devote
  • Google Cloud Licensed Associate with specialization in Advertising and marketing Analytics
  • 270+ Google Advertising Platform licensed experts
  • 190+ Google Analytics architects and analysts
  • 40+ Google Cloud System licensed architects
  • 105+ Google Cloud industry experts
  • Looker Confirmed Companion

“Our technological know-how associates participate in a important function in enabling the client working experience throughout just about every touchpoint, together with internet marketing, revenue, support, and commerce,” reported Dave Paulus, EVP, world alliances guide at Merkle/CXM. “We are thrilled to have Alex and Seth presume these leadership roles – they the two convey unmatched working experience and leadership to dentsu’s Google observe.”

To study more about dentsu’s Google Technological innovation follow, visit

About dentsu:

Part of dentsu, dentsu intercontinental is created up of 6 leadership models – Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, and supported by its specialist makes. dentsu intercontinental will help purchasers to gain, keep and mature their very best customers and achieve significant development for their organizations. With finest-in-class expert services and remedies in media, CXM and imaginative, dentsu global operates in in excess of 145 marketplaces worldwide with far more than 45,000 devoted professionals.

About Merkle

Merkle is a major info-driven shopper working experience management (CXM) enterprise that specializes in the delivery of exclusive, personalised buyer encounters across platforms and products. For a lot more than 30 yrs, Fortune 1000 firms and foremost nonprofit companies have partnered with Merkle to maximize the value of their client portfolios. The company’s heritage in info, technologies, and analytics types the basis for its unmatched abilities in knowledge consumer insights that push hyper-personalised promoting techniques. Its combined strengths in efficiency media, client expertise, shopper partnership management, loyalty, and organization advertising and marketing technologies travel improved internet marketing benefits and competitive edge. With 12,000 workers, Merkle is headquartered in Columbia, Maryland, with 50+ further workplaces in the course of the Americas, EMEA, and APAC. Merkle is a dentsu firm. For extra details, get in touch with Merkle at 1-877-9-Merkle or check out