IRI and NPD to Merge and Create a Leading Global Technology, Analytics and Data Provider

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Brings together major CPG, general merchandise, foodservice and food stuff use info abilities to present ground breaking view of complete retail getting and use traits

CHICAGO & PORT WASHINGTON, N.Y., April 07, 2022–(Company WIRE)–Information Resources, Inc. (“IRI”), a quickly-increasing world-wide leader in innovative solutions and products and services for purchaser, retail and media firms, and The NPD Group (“NPD”), a world wide provider of market facts and advisory expert services in a lot more than 20 industries, right now declared the signing of a definitive agreement by means of which IRI and NPD will merge. The mix will build a main world technological innovation, analytics and details provider that provides customers a check out of whole retail paying for and usage traits powered by sophisticated, predictive analytics on the marketplace-main IRI Liquid Details® know-how system. The transaction, which is subject matter to customary closing circumstances, is envisioned to close in the next 50 % of 2022. Phrases of the agreement had been not disclosed.

By bringing jointly complementary foremost knowledge belongings throughout a wide assortment of industries on the most innovative, subtle details visualization platform, the combined business will empower models and vendors to collaborate, superior support their buyers, react to tendencies and leverage more strong insights to travel growth. NPD gives sector data and advisory expert services for typical items, together with softlines, technological innovation and retail, as very well as foodservice and meals usage. This will be combined with IRI’s unparalleled market measurement, provide chain and media optimization alternatives, technological innovation system, retail associations and data property for the CPG market, which encompasses the grocery, benefit and above-the-counter health care types.

Kirk Perry, president and CEO of IRI, explained, “This mix is a win for IRI, NPD, our consumers and our teams as we carry alongside one another two field leaders to present a total keep check out. We glimpse forward to signing up for forces with the NPD workforce, which provides know-how in components of the retail store that IRI does not go over currently. As the world retail landscape proceeds to evolve, IRI and NPD will have impressive technological know-how, analytics, info assets, expertise and geographic access to ideal help the advancement of the world’s top brands and vendors. Our combined corporation will be properly-positioned for continued innovation and achievements, backed by the expertise and sources of our new majority trader, Hellman & Friedman (“H&F”), along with our extended-time period companions at Vestar Money and New Mountain Funds.”

NPD CEO Karyn Schoenbart added, “We are energized about the prospect of combining our providers to give consumers the applications and details they have to have to succeed amid switching client actions. Both equally NPD and IRI share equivalent consumer-centered, progressive and collaborative cultures, generating this mix a natural healthy.”

H&F, a premier worldwide non-public fairness firm, will get a bulk stake in IRI and merge IRI with H&F portfolio company NPD. H&F will guide an ownership group consisting of existing long-expression IRI buyers Vestar Capital Companions (“Vestar”) and New Mountain Money (“NMC”), which will the two retain sizeable investments in the blended corporation. Following the near of the transaction, H&F, Vestar and NMC will every have representation on the merged company’s board of administrators. Kirk Perry will turn into CEO of the put together enterprise and serve on the board. NPD Govt Chairman Tod Johnson will be chairman of the mixed company’s board, and Karyn Schoenbart also will join the board. Jeff Ansell, current chairman of IRI’s board, will proceed on the mixed company’s board as properly. Johnson and Schoenbart will keep on to lead NPD until closing and will keep on being investors in the put together company.

Evercore, Goldman Sachs & Co. LLC and Guggenheim Securities LLC are serving as economic advisors to IRI, and Kirkland & Ellis LLP is serving as lawful counsel. Jefferies Group LLC is serving as special fiscal advisor to NPD and H&F, and Simpson Thacher & Bartlett LLP is serving as lawful counsel. Kramer Levin is serving as lawful counsel to Johnson and Schoenbart.

About IRI

IRI unifies technology, analytics and facts to reinvent how men and women and providers make decisions, take motion and enhance overall performance. With the biggest repository of order, media, social, causal and loyalty info, all integrated into an on-demand from customers, cloud-based engineering system, IRI will help to manual its much more than 5,000 shoppers all-around the environment in their quests to capture current market share, connect with individuals, collaborate with essential constituents and deliver marketplace-primary advancement. For a lot more information, check out

About The NPD Group

NPD provides knowledge, marketplace expertise and prescriptive analytics to assist customers increase their companies in a switching entire world. About 2,000 providers around the globe depend on NPD to assistance them measure, predict and enhance performance across all channels, like brick-and-mortar, e-commerce and B2B. NPD has services in 19 international locations worldwide, with functions spanning the Americas, Europe and APAC. Observe regions include clothing, appliances, automotive, elegance, textbooks, B2B technology, consumer technological innovation, e-commerce, vogue add-ons, food items use, foodservice, footwear, dwelling, juvenile products and solutions, media amusement, cell, business office supplies, retail, sports activities, toys and video video games. For a lot more facts, stop by

About Hellman & Friedman

Hellman & Friedman is a preeminent international non-public equity firm with a exclusive financial commitment tactic centered on substantial-scale fairness investments in higher-top quality growth corporations. H&F seeks to husband or wife with environment-class administration teams where by its deep sector know-how, lengthy-term orientation and collaborative partnership strategy allow organizations to flourish. H&F targets fantastic enterprises in select sectors, including program and technological innovation, fiscal products and services, healthcare, client and retail, and other company providers.

Since its founding in 1984, H&F has invested in more than 100 corporations. The company is presently investing its tenth fund, with $24.4 billion of fully commited cash, and has above $90 billion in assets less than administration as of December 31, 2021. Find out far more about H&F’s defining expense philosophy and solution to sustainable results at

About Vestar Funds Partners

Vestar Capital Associates is a top U.S. middle-industry private fairness organization specializing in administration buyouts and growth cash investments. Vestar invests and collaborates with incumbent management teams and non-public owners to make prolonged-expression organization worth, with a concentrate on Buyer, Enterprise & Engineering Providers and Healthcare. Due to the fact inception in 1988, Vestar cash have invested $11 billion in 88 businesses – as nicely as a lot more than 200 incorporate-on acquisitions – with a complete price of roughly $52 billion. For a lot more details on Vestar, make sure you pay a visit to

About New Mountain Cash

New Mountain Funds is a New York-dependent investment agency that emphasizes enterprise creating and expansion, fairly than personal debt, as it pursues lengthy-expression capital appreciation. The firm at present manages private equity, general public equity and credit history funds, with about $35 billion in belongings beneath management. New Mountain seeks out what it thinks to be the highest-high-quality growth leaders in diligently picked field sectors and then performs intensively with management to develop the worth of these companies. For a lot more information and facts on New Mountain Cash, you should check out

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Shelley Hughes
[email protected]
+1 312-731-1782

The NPD Group
Leslie Singer
[email protected]
+1 516-316-1583

Hellman & Friedman
Winnie Lerner
Finsbury Glover Hering
[email protected]
+1 917-375-5652

Vestar Capital Partners
Jennifer Hurson/Caroline Luz
[email protected] / [email protected]
+1 845-507-0571

New Mountain Capital
Dana Gorman / Matthew Butler
Abernathy MacGregor
[email protected] / [email protected]
+1 212-371-5999


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